We believe our pets deserve real food in amounts proportional to their naturally carnivorous diets. We also understand that in the busyness of our daily lives, preparing a daily gourmet meal for our dogs is somewhat unattainable. We wanted to provide a solution, so we created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of “scoop & serve”. Tested & approved by our own dogs, we hope yours love it just as much!
It can be difficult to compare pet foods, especially with so many different product offerings on the market. So to help with that, we went ahead and laid out exactly what ingredients you’re getting in your box of Simple Food. The big difference in our food (versus others on the shelf) is that we’re made entirely of fresh, whole foods. No rendered meals, no fillers, no synthetic vitamins and minerals. Just real, whole food. See for yourself!!